Blue is for Girls and Pink is for Boys and Dinosaurs are for Everyone

by Parent Co. May 11, 2016

Today, parents aren’t just faced with a dividing line across colors, but a whole parade of animal mascots that are similarly separated by gender. Girls get bunnies, butterflies, and unicorns. Boys get dinosaurs, sharks, and bears. Girls get T-shirt slogans about sweetness, cupcakes, daydreams, and best friends. Boys have clothing emblazoned with text and imagery related to champions, airplanes, superheroes, and toughness. The ability to determine a baby’s sex before birth, a facet of prenatal care that’s only been routine in the Western world since the 1970s, has exacerbated these divisions. These days, it’s fashionable for many parents to hold “gender reveal” parties in which they announce the baby’s sex, long before he or she is born. While little girls are often at the center of backlash against gender-oriented marketing, little boys also face real constraints, but they tend to get less attention. That’s part of why Hartman, of Jessy & Jack and Free to Be Kids, makes T-shirts that say “Love is my Superpower,” and “Kind Like Daddy”—meant to be worn by everyone, but designed with boys in mind. It’s difficult to overstate the cultural power that clothing wields. What a person wears isn’t just seen as a reflection of their style and values, but a window into that person’s identity. For children in particular, the link between what you wear and who you are is especially strong.
Source: Princess Awesome, Free to Be Kids, Handsome in Pink, and Other Businesses That Are Destroying Gendered Baby Clothes - The Atlantic



Parent Co.

Author



Also in Conversations

girl and boy smiling
The Far Reaching Effects of Positive Emotions

by Parent Co. July 26, 2021

We now know that feeling good is good for us, but how can we help our kids feel good? Here are a few suggestions based on positive psychology research.

Continue Reading

family holding hands
A Simple Strategy for When You're Feeling Unappreciated

by Parent Co. July 21, 2021

How can we effectively deal with feeling unappreciated? It starts with identifying when we’re feeling unappreciated in the first place.

Continue Reading

The Best Predictor of Success, According to Science

by Parent Co. May 10, 2021

We want to set children up on a path towards success later in life. What contributes to a person’s success in the long-term?

Continue Reading