Ever wonder where all those fun, innovative, ingenious parenting and baby products come from?
The Parent Co. team recently returned from the JPMA (Juvenile Product Manufacturing Association) Baby Show in Anaheim, CA. All the major brands in the baby-parenting space were represented, showing off their most innovative products to media and retailers. A slew of new, rising brands were also on display, looking to make their mark on the booming industry.
Nearly every company we engaged with was born out of personal need by parent entrepreneurs. Here’s my list of 10 companies to keep an eye on. I think they’ve got something special going on:
With dozens of diaper bag companies on the market, how does one brand stand out among the rest? At JPMA, JuJuBe proved it has the secret sauce.No, they’re not made from the JuJuBe fruit, which when consumed, is believed to effectively prevent cancer and heart disease. But you definitely feel good doing business with a company that contributes a portion of your purchase to Breast Cancer research and awareness centers. Yes, the bags are really nice, hit the right price point, and have unexpected features like Crumb Drains (little holes at the bottom of the pockets, so crumbs fall out). But I am especially impressed with this brand for nurturing a space for parents to connect and learn from each other in a self-moderated, self-run online community. Get involved via the JuJuBe Community tab on their website. Doin’ it right: CEO Joe Croft, coming from the action sports industry, is enthusiastic and approachable. He and his team turned a traditional trade show booth into the place to be, serving up great music, concert lighting, and spontaneous rounds of Family Feud for passers-by.
It takes a village!
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