What Facebook Knows About Parents On Its Site

by ParentCo. January 22, 2016

Via Fast Company, a new study commissioned by Facebook shows how social media has changed many aspects of parenting. The "Meet the Parents" study gathered data from 8,300 parents and five parenting experts in eight countries.
  • 83% of parents surveyed globally said they have access to more information than their parents did.
  • 70% say they’re more informed than their parents were.
  • But access to so many individual opinions can leave them feeling more confused than empowered.
We've also covered the study here: Guilty of Sharenting? You're Not Alone This insight was very interesting:

"The result is a huge swath of individuals yearning for "me" time to spend with friends or on fitness, or what one hashtag describes as a "denkpause," which translates to "thinking break." Facebook issued the following reminder to brands trying to reach parents, which is good advice no matter what: "Give them permission to and extol the virtues of putting on their oxygen masks first" because "moms and dads have rich lives and interests outside of their children."

More Reading: Source: What Facebook Found Out By Studying The Parents On Its Site


ParentCo.

Author



Also in Conversations

women doing workout
5 Ways Working Out Makes Me a More Fit Parent

by Cheryl Maguire

Exercise helps me be a better mom. I often apply the wisdom of the phrases I hear when I'm working out to the many parenting challenges I encounter.

Continue Reading

young happy mother talking to her small daughter at home
When Dreams Take a Backseat to Motherhood

by ParentCo.

Sometimes in a quiet moment in the car we realize the dreams we once had are a less full version of the reality that's played out in front of us as a parent.

Continue Reading

father playing basketball with daughter
When Your Sports Dreams Are Not Your Child’s

by ParentCo.

When it comes to sports, too many parents listen to the kid that still lives inside themselves, rather than the kid that is standing in front of them.

Continue Reading