Hunger Crunch
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There are two things you need to know about Hunger Crunch. First, it’s an awesome, superfun iPhone game. Second, it’s part of a trend of mobile games that funnel proceeds from in-app purchases to a good cause.

First, the game. It’s a side-scroller set in a colorful, beautifully designed world. You play as a Beast, stomping and smashing minions and collecting candy coins and collectables as you go. There’s running, jumping and boss fights galore. It’s fun for both grownups and kids.

While it’s a winner on the merits of gameplay alone, it’s also designed to serve a cause – fighting hunger. All purchases made in the app (for example, to unlock new abilities) go to Rice Bowls, a nonprofit working to feed orphaned children where the need is greatest.

When you play, you can help provide much-needed food to these awesome kids.

I’ve helped design mobile games. I know that only about 1.5% of people who download a mobile game actually spend money in it. About 50% of total game revenue comes from just the top 10% of players. It all adds up, however – Gartner estimates that $22 billion will be spent this year on in-app purchases. The vast majority of that money is spent (thrown away?) in mobile games.

We’re going to see more games (like Hunger Crunch) that designed to generate revenue for a good cause. To work, these games need to be well designed and genuinely fun to play. Hunger Crunch succeeds on both counts.

The game itself is free. In-game purchases range from $.99 to $14.99. Get Hunger Crunch for iPhone here.

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