Gender in Play: How Toca Boca Creates Apps for All Kids | A new way to play | Toca Boca

by ParentCo. March 26, 2015

Some of the Toca Boca apps were among the first things I downloaded on my iPhone for my kids. From the beginning I was in love with their visual appeal and the lack of risky (and tacky) in app purchases. What has kept me coming back each time they release something new is knowing how much thought is put into each product.

This interview with Toca Boca's head of merchandise and collaborations, Mathilda Engman, about the company's approach to building gender-neutral toys is the perfect example of that. And how awesome would it be if more companies creating things for our kids did the same?

Gender in Play: How Toca Boca Creates Apps for All Kids | A new way to play | Toca Boca.


ParentCo.

Author



Also in Conversations

boy lying on the floor with blocks
Why Blocks Are the One Toy Every Kid Should Have on Their Shelf

by Sanya Pelini

Research that explores the effect of constructive play has found that assembling blocks comes with many benefits.

Continue Reading

family waling in the snow
5 Ways to Help Your Kids Enjoy Nature in Winter

by ParentCo.

With the slow crawl of the cold season, the kids beg to stay curled up in front of the TV. But getting them outside is the key to staying sane. Here's how.

Continue Reading

gathering for the holidays
Throw a Family-Friendly New Year's Eve Party

by ParentCo.

Whether you couldn’t find a sitter for New Year’s Eve or you don’t feel like heading out in the fray, you can still have a fun, kid-friendly celebration. Here's how.

Continue Reading