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Why Early Play Equals Early Learning
From the first moments of life—even before birth—babies are absorbing, exploring, and making sense of the world around them. Play is their primary tool.
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Check out our qualified experts weighing in on ParentCo. categories.
Dr. Aimee Ketchum, OTD, OTR/L
Aimee is a doctor of pediatric occupational therapy and newborn massage instructor with over 20 years of experience. She’s the Creator of STEM Starts Now and founder of Aimee’s Babies, LLC.
Allison Jandu
As founder of Potty Training Consultant, Allison has created an entire community for parents to come together without judgment, ask the hard questions, and get evidence-based facts that drive potty success.
Sarah Bossio
Sarah Bossio is the owner and lead sleep expert of Your Zen Baby Sleep. She works with exhausted parents of children ages 0-8 years old to establish peaceful bedtimes and teach them to sleep through the night.
Rochelle Wainer, Ph. D.
Rochelle is an award-winning expert on early childhood development, bringing more than 25 years of experience working across different countries, industries, retailers, and brands.
Blog posts
Reminders for When You're Struggling
Parenting is a 24/7 job; we all deserve medals for it. It's gratifying in many ways but challenging in ways we don't always talk about. It's ok to struggle.
Buyer Beware: Why Parents Should Be Wary of Super Cheap Baby Goods
If a bargain seems too good to be true…it might be. There are safety concerns associated with these budget-friendly items, urging parents to exercise caution.
How Acts of Love Can Support Children’s Emotional Development
As your children grow, they go through stages of development. Each provides a new way for parents to connect and teach empathy, acceptance and teamwork.
Baby Sleep 101: Back to Basics
As a certified pediatric sleep expert, I want to stress that every baby is different and has different needs for sleeping, feeding, growing, and learning.
How to Teach about Sharing during Every Stage of Development
Sharing is an essential skill that helps your child navigate relationships and foster empathy for others. Here's how to approach sharing at different stages.
Why Early Play Equals Early Learning
From the first moments of life—even before birth—babies are absorbing, exploring, and making sense of the world around them. Play is their primary tool.
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