Dear Moms, We Are Dropping Serious Cash on Toys
The smart, connected toy market is set to hit 2.8 billion this year. And toymakers can thank moms for that.
In a study done by MediaPost
and presented at the Digital Kids Conference
, 65% of moms will pay more for a smart, connected toy vs. a traditional toy.
Another 23% of us would be willing to lay out 80+ bones for those smart toys.
And what drives our toy-buying, above all else?
An ask. As in, 53% of mothers purchase toys simply because our kid asked us to buy it.
In related news: If I start asking people to buy me things -- handbags, BMWs, vacations, whatnot -- will I get a yes at least half the time? THAT WOULD BE SO RAD.
Barring a direct ask, moms buy toys that come with the promise of education. Think: STEM -- the hottest toy trend of 2015.
Hey, at least our intentions are good.
We research our purchases too. Over 65% of moms sought blog recommendations and read reviews before purchasing.
We were happy enough to ignore the reviews, however, if another mom-friend offered a recommendation.
Awww. That's sweet! Sisters before stars, am I right?!
Only 28% of us actively look for toys that promote creative and imaginative play.
Of course, imaginative play
enhances a child's cognitive flexibility, encourages the exploration of feelings and ideas, and supports problem-solving skills.
But -- hey -- no prob.
Maybe we just keep props and costumes in mind when we're unloading our collective billions on toys this year.