In December 2017, the Washington Post ran an article on Ryan, a six-year-old boy who made $11 million in a year reviewing toys on his YouTube channel. The article went viral and sparked many conversations about YouTube as a way to get rich quick.
While most people on YouTube or other video hosting sites won’t earn that kind of money, making videos still has benefits. Young videographers and vloggers learn to tell stories, use editing software, and market their brand. They improve their communication skills and flex their creativity.
If your children want to create their own Internet videos for fun or for profit, here are seven ways you can guide and support their endeavor:
Talk about consent
Before you let your children upload their videos to the Internet, talk to them about the ways they need consent. Have an honest conversation about what they hope to film and what responsibilities they have with the footage.
When do they need to blur faces or leave out something they filmed? When do they need permission to film in a location or permission from a person? Talk about what they should consider when someone asks them to take down a video or delete their footage.
For older children, consider discussing “prank” videos, sensitive subjects, and the ways that they could be taking advantage of people or situations for their own gain. If you aren’t sure of an answer, have them research it.
Discuss Internet privacy
If your child is filming their own life beyond a single room, have a serious conversation about their privacy. These days, full names are often part of someone’s personal brand, but they can have a username instead.
Decide what information they should keep to themselves and what they should look for in their backgrounds. What should they do if a skateboarding video shows your street sign or house number? Is it okay for a “follow me around” video to show the name of their school? Should they call family members by their names, initials, or nicknames?
Safety and privacy are paramount when upsetting people online often leads to threats of violence.
Let them do what they want, within reason
You may be surprised to know which types of videos are the most popular online. Some people enjoy watching other people open packages. Other people can spend hours watching people play board games and video games. Some people like watching people watch other videos.
Let your child decide what kind of videos they want to make, even if you don’t like or understand their choices. Consider setting a few hard boundaries, or for younger kids, consider being the only one allowed to upload the final videos.
Learn to recognize the difference between a video that isn’t to your taste and a video that shouldn’t be public.
Make sure they’re doing it for the right reasons
Some YouTube stars become household names. With the top earnings becoming public every year, it’s easy for children to think it’s an easy way to make a lot of money and become famous. Of course, many video makers never gain a huge following and don’t make millions of dollars a year.
The ones that do work hard, putting out videos often or putting time and effort into fewer, high quality videos. A lot of them have teams working for them, too. Once they see the work involved, your child may quit, and that’s okay.
If they stick with it, though, make sure they know why they want to make videos. Maybe it’s fun or interesting or they love the small following they have. Whatever their reasons for making videos, figure it out and remind them of their reasons whenever they need it.
Be honest about career possibilities
Some people can still make a living from online videos. Others use their platform as a stepping stone to filmmaking, working in animation, creating their own product lines, or becoming spokespeople. Golden Globe-nominated actress Issa Rae starred in YouTube videos before producing and starring in her own show on HBO.
Still others make their videos as a hobby or a side income while having a full-time job. In 2015, many YouTube stars spoke about how they weren’t making enough to live off their videos, but they were too famous to have a job with the public. Make sure your child knows that it’s possible but unlikely to make a career from the videos alone.
Recognize the skills it takes to make these videos
Take the time to consider what skills your child has learned from making videos. If they make films, they’re learning about scripts, lighting, costumes, sets, and working with others. Do they make animations, add graphics, or generate effects? How much is involved in the editing process? Have either of you considered how much marketing knowledge your child has acquired?
Acknowledge how much they learn so they can see how far they’ve come. Recognizing their skills might also keep morale up if their videos don’t get as many views as they’d hoped.
Don’t let their education slip
While your child can learn a lot from creating their own videos, they need to keep up with their schooling, too. Don’t discuss their education as something they will need in case they never make it with their videos.
Instead, frame it as a way to get inspiration for their videos. Maybe their history class will spark a new movie idea. Maybe physics will give them an idea for a stunt. English, literature, and creative writing classes have obvious ties to the video industry, but the other subjects might just inspire a whole new series, as long as your child is still paying attention.