If you’ve ever wished that one product could solve a bunch of your baby’s (and honestly, your own) skincare woes, you’re not alone. And now, good news: a legendary Irish favorite is finally crossing the Atlantic.
Meet Sudocrem®—a diaper cream with serious staying power. Beloved by generations of parents in Ireland, the UK, and Canada, Sudocrem is now launching in the U.S., starting in California and gradually rolling out nationwide. And we couldn’t be more excited.
Why all the hype? For starters, Sudocrem has been around for over 90 years—a pretty incredible track record in the world of baby products. It was developed in 1931 by Irish pharmacist Thomas Smith, and while the name may have changed over the years (it originally went by “Smith’s Cream”), the formula hasn’t. And that’s a good thing.
Why Parents Swear by It
Known affectionately as the “Swiss Army Knife of skincare,” Sudocrem is more than just a diaper rash cream. Yes, it soothes red, irritated baby bums like a champ—but it’s also great for cuts, scrapes, eczema, sunburn, minor burns, acne, and more. It’s truly a product you can use on the whole family (and the 35 million tubs sold each year around the world seem to back that up).
What makes it so effective?
Sudocrem’s signature triple action formula works like this:
- Soothes sore, inflamed skin
- Eases pain with a mild local anesthetic
- Protects by forming a gentle, water-repellent barrier that helps keep irritants out.
Translation: It works—and fast.
From Dublin to Diaper Bags Everywhere
In Ireland, Sudocrem is such a household staple that it’s often gifted to new parents in maternity wards. It’s earned its place alongside other Irish icons that Americans have come to love—think Guinness, Jameson, and Kerrygold. And while it may not be as glamorous as Irish butter or whiskey, to the parents who rely on it, Sudocrem is just as essential.
“Speak to any Irish mother and chances are she’s got a gray tub of Sudocrem in her diaper bag,” says Dave Walt, CEO of Leda Innovations USA, the company bringing Sudocrem stateside. “It’s been trusted by millions of families for generations.”
Real Life, Made a Little Easier
Let’s face it—parenting is messy. There are diaper blowouts, scraped knees, mystery rashes, and all kinds of “is this normal?” skin moments. Sudocrem isn’t a miracle cure (we wish), but it might just be that one tub in your bathroom cabinet you find yourself reaching for again and again.
And while it’s been trusted for nearly a century, it feels perfectly at home in the modern parenting world: multi-use, no-fuss, and gentle enough for the most sensitive skin.
So whether you’re expecting your first baby or wrangling your third, it might be worth making a little room on your shelf for a new (but old) favorite.
