Some of the Toca Boca apps were among the first things I downloaded on my iPhone for my kids. From the beginning I was in love with their visual appeal and the lack of risky (and tacky) in app purchases. What has kept me coming back each time they release something new is knowing how much thought is put into each product.
This interview with Toca Boca's head of merchandise and collaborations, Mathilda Engman, about the company's approach to building gender-neutral toys is the perfect example of that. And how awesome would it be if more companies creating things for our kids did the same?
Gender in Play: How Toca Boca Creates Apps for All Kids | A new way to play | Toca Boca.